In today’s marketplace, grabbing the attention of homeowners is a difficult task.
Everyday they’re hit with ads, social media posts, emails … and their tolerance is getting lower and lower. Anything that isn’t useful or interesting to homeowners in your market is going to land your content in the trash.
By now, you’ve probably heard enough about why content and content marketing are important for your real estate business. But what you haven’t heard is the TRUTH about real estate content marketing.
And that’s why you are here today.
You see, most agents think that to be successful at content marketing you have to think like a marketer, become a professional writer, or learn some really complicated video editing softwares.
But the TRUTH ABOUT real estate content marketing is this.
To be successful at real estate content marketing you need to think like a real estate agent.
Let that sink in.
To be successful at real estate content marketing, that is, to grow your real estate business and attract homeowners who want to buy and sell with you, you need to make content like a real estate agent.
What I’m talking about is a simple plan that is simple to understand and execute because you have been in the home with clients, had hundreds if not thousands of conversations over the phone, and no one can share what you know about buying and selling homes in a way that homeowners in your market will understand better than you.
Here’s the problem with the way most agents are approaching their content.
Most agents are simply hiring marketing and advertising companies to write and produce their content.
Now does an outside company REALLY know what homeowners in your market are thinking or what they want?
Do advertisers with “pre-packaged” ads really have the winning formula to create a bond between you and your next client?
We’ve all heard it before …you have to make sure your content builds trust in your brand and positions you as an expert. You have to replace any fear that a homeowner might have with COMPLETE CONFIDENCE in working with you.
And that is why the success of your real estate content marketing depends on MORE than simply hiring a company to create your content.